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Our founder, Wayne Pollock, has published more than two dozen columns for Law360 and The Legal Intelligencer/Pennsylvania Law Weekly about best practices for litigating in the Court of Public Opinion and for crafting relevant, valuable, and compelling marketing and business development/sales content, including thought leadership content.

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We hope you find these columns insightful.

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Attorneys Will Need to Defend Themselves if a Client Draws Public Scrutiny

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Be Sure to Play 'Show and Tell' With Your Law Firm's Online Newsroom

 

Don’t Be Like Mike (Avenatti): Idle Your Threats of Negative Publicity

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Don't Do These 5 Things When A Reporter Calls Seeking Comment

 

Expanding or Pivoting Your Practice? Do It by Calling Your Shot Like Babe Ruth

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Five Reasons to Curate Thought Leadership Content When You’re Too Busy to Produce It Yourself

 

Five Ways Thought Leadership Can Be a Talent Magnet for Your Firm

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For Lawyers, the Cease and Desist Letter is the New Press Release

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Four Trends for Engaging the Court of Public Opinion in 2020

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How Bylined Articles Can Fit Into Your Marketing/Business Development Efforts

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How Criminal Defense Attorneys Can Level the Playing Field When It Comes to the Media

 

Give Your Law Firm’s Executives a Thought Leadership Platform

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In the Court of Public Opinion, Settlement Negotiations are Always Admissible

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Is Your Thought Leadership Chasing Eyeballs or Hearts and Minds?

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It's Time for Corporate Law Firms to Develop Their Metaverse Content Marketing Plans

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It's Time You Invest in Lighting and a Microphone for When You're on Camera

Policy of Not Commenting on Pending Litigation is Misguided

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Prioritize Frequency Over Caliber in Your Law Firm's Content Marketing Program

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Public Statements About Ongoing Litigation Can Lead to Defamation Claims

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Response to Negative Publicity Provides Blueprint for Other Law Firms

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Scarlett O'Hara, Michael Corleone, the Titanic, and Your Firm's Marketing

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Seven New Year’s Resolutions to Improve Your Thought-Leadership Marketing Content

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Six Ways Content Can Supercharge Your Law Firm's Recruiting Efforts

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Six Ways Thought Leadership Can Support Your Law Firm’s Strategic Plan

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Ten Things I Hate About Statements to the Media About Ongoing Litigation

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The Curious Case of the Tongue-Tied Law Firm

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The Lesson 2,886 Newspapers Can Teach Law Firms About Their Marketing Efforts

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The Six Habits of Highly Effective Law Firm Thought-Leadership Content

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These Mistakes Are Keeping Your Firm's Newsletter from Being a Moneymaker

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This Facebook Public Relations Tactic Is Gaining Popularity with Attorneys, Clients

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This Is Your Secret Weapon for Cross-Selling Your Law Firm’s Services

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Three Reasons To Embrace Jargon In Legal Marketing Content

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Three Steps to Writing Case Studies That Compel Clients to Hire Your Law Firm

 

Use This Framework for Integrating AI Into Your Thought Leadership Content Process

 

Want to Be a Rainmaker? Master Balancing Business Development and Thought Leadership

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What Does Your Law Firm Stand For? Roughly Two-Thirds of Your Clients Want to Know

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Your Firm Should Go All In On Thought-Leadership Marketing Now

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Your Litigation Strategy May Be Killing Your Client's Business

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