Resource Center
Our founder, Wayne Pollock, has published more than two dozen columns for Law360 and The Legal Intelligencer/Pennsylvania Law Weekly about best practices for litigating in the Court of Public Opinion and for crafting relevant, valuable, and compelling marketing and business development/sales content, including thought leadership content.
We hope you find these columns insightful.
Attorneys Will Need to Defend Themselves if a Client Draws Public Scrutiny
Be Sure to Play 'Show and Tell' With Your Law Firm's Online Newsroom
Don’t Be Like Mike (Avenatti): Idle Your Threats of Negative Publicity
Don't Do These 5 Things When A Reporter Calls Seeking Comment
Expanding or Pivoting Your Practice? Do It by Calling Your Shot Like Babe Ruth
Five Reasons to Curate Thought Leadership Content When You’re Too Busy to Produce It Yourself
Five Ways Thought Leadership Can Be a Talent Magnet for Your Firm
For Lawyers, the Cease and Desist Letter is the New Press Release
Four Trends for Engaging the Court of Public Opinion in 2020
How Bylined Articles Can Fit Into Your Marketing/Business Development Efforts
How Criminal Defense Attorneys Can Level the Playing Field When It Comes to the Media
Give Your Law Firm’s Executives a Thought Leadership Platform
In the Court of Public Opinion, Settlement Negotiations are Always Admissible
Is Your Thought Leadership Chasing Eyeballs or Hearts and Minds?
It's Time for Corporate Law Firms to Develop Their Metaverse Content Marketing Plans
It's Time You Invest in Lighting and a Microphone for When You're on Camera
Policy of Not Commenting on Pending Litigation is Misguided
Prioritize Frequency Over Caliber in Your Law Firm's Content Marketing Program
Public Statements About Ongoing Litigation Can Lead to Defamation Claims
Response to Negative Publicity Provides Blueprint for Other Law Firms
Scarlett O'Hara, Michael Corleone, the Titanic, and Your Firm's Marketing
Seven New Year’s Resolutions to Improve Your Thought-Leadership Marketing Content
Six Ways Content Can Supercharge Your Law Firm's Recruiting Efforts
Ten Things I Hate About Statements to the Media About Ongoing Litigation
The Curious Case of the Tongue-Tied Law Firm
The Lesson 2,886 Newspapers Can Teach Law Firms About Their Marketing Efforts
The Six Habits of Highly Effective Law Firm Thought-Leadership Content
These Mistakes Are Keeping Your Firm's Newsletter from Being a Moneymaker
This Facebook Public Relations Tactic Is Gaining Popularity with Attorneys, Clients
This Is Your Secret Weapon for Cross-Selling Your Law Firm’s Services
Three Reasons To Embrace Jargon In Legal Marketing Content
Three Steps to Writing Case Studies That Compel Clients to Hire Your Law Firm
Use This Framework for Integrating AI Into Your Thought Leadership Content Process
Want to Be a Rainmaker? Master Balancing Business Development and Thought Leadership
What Does Your Law Firm Stand For? Roughly Two-Thirds of Your Clients Want to Know
Your Firm Should Go All In On Thought-Leadership Marketing Now
Your Litigation Strategy May Be Killing Your Client's Business